Launched in 1947, TRESemm? was named after renowned hair care expert Edna Emm?. Up until the 1950’s, TRESemm? was sold only in salons. Today it is available at a shop near you, so that you can have salon style hair at home. For over 60 years, TRESemm? has built a history of success in 13 countries around the world. From its origins in 1947 and salon expertise, TRESemme has been driven by a simple truth: every woman deserves to look & feel fabulous, like she has just stepped out of the salon, everyday. For the first time, at TRESemm?, Our Professional combine luxurious ingredients to give you gorgeously smoother shiny hair everyday , infused with keratin protein and lightweight argan oil , our advanced keratin smooth system gently nourishes hair and controls frizz for up to 3 days This range has been carefully selected for its advanced formula. Driven by our salon heritage, we work with our stylists to deliver expert solutions from salon quality products without the salon price tag. Our salon inspired products enriched with high quality ingredients help you experience that salon feeling, everyday. When used together with Keratin Smooth Conditioner, it controls frizz for up to 48 hours and transforms your hair to be gorgeously straighter, more manageable and easy to style. Apply to wet hair, gently massage and work into a lather. For best results use with the TRESemme keratin smooth conditioner.